A good service is tantamount to building a faithful clientele. The experiences you share with your clients will be crucial in determining whether they stay with you or scout for another business out of sheer frustration. But there may be occasions in which, despite providing a quality service, your business doesn’t manage to attract enough customers. Depending on your type of trade, this may be due to several reasons but the most common suspects revolve around marketing and advertising, or lack thereof.
This is especially true for old-fashioned stores that could secure a good customer base only by providing a good service which, in older days, might just have been enough. However, by today’s standards, this just might not be enough to pull new clients. In a world where outgoing businesses thrive due to active marketing and advertising on the internet, those that don’t so much as own a social media account, and much less a website, are doomed to anonymity.
However, sometimes owning and marketing yourself through a website and various social media networks can also fall short, if not done properly.
Here’s where web design comes in.
It is a well-known fact that a visually appealing and user-friendly website is paramount for marketing and advertising purposes. A presentable online portal can help to build credibility to your business, just like a clean and well-kept store can elicit trust in your visitors. After all, you wouldn’t want to conduct business from a run-down shack. Just the same, you wouldn’t want to advertise yourself on an unintuitive and dreadful website.
Owning a domain is the first step to attracting visitors. The others involve optimizing and designing your website in order to turn said visitors into faithful customers. Here is a list of how web design and proper SEO techniques can help you grow your business:
1. More Than 100 Billion Google Searches Worldwide Are Performed Every Month
In a world where 100 billion google searches are performed each month, San Antonio SEO can make your website stand out among the rest. If we convert that number to days, then we get that somewhere around 3.3 billion Google queries are performed each day. This is by no means a small number. Now imagine that even a small percent of those searches would point to your website; the potential customers would be virtually endless!
This is not only possible but relatively simple with a proper web designer who knows a thing or two on Search Engine Optimization. By creating relevant content and optimizing your website, the next time a potential customer runs a Google search on the services you offer, your site may just come out on the top search results.
2. Content Production Increases Customer Engagement
But the content you create doesn’t only work to optimize your site for search engines. High-quality articles and information, accompanied by a good use of images and proper web design standards, can entice potential customers into doing business with you.
Think of it like an angler throwing his line into a creek; the information is your bait and the customers are your fish. When your visitors can say to themselves “these guys definitely know what they’re doing” while browsing your website, that’s the moment when you have acquired a new client.
3. SEO Attracts Them, Web Design Makes Them Stay
As mentioned above, an SEO optimized website can attract tons of potential customers. And the more you invest in SEO, the better your results. Actions like link building, proper indexation, and a variety of white hat techniques can help to increase the visibility of your website.
But after all is said and done, visitors will be far more inclined to keep browsing your site if it is visually appealing and interesting. They will also be more likely to show your website to their friends, family, and other interested parties.
4. Proper Web Design Will Increase Your Overall Quality Of Life
A skilled web designer will have ample knowledge on Content Management Systems. Choosing a right CMS for your type of business will significantly benefit your website, especially if you are running an online store.
A good choice of CMS can lead to increased usability, lower load times, simple content editing, easier SEO optimization, and the list goes on.
5. Most Customers Like Shiny Things
Web design works on an emotional level. The way this type of marketing works is due to an emotional response linked to the level of detail of your website.
If a site is visually pleasing, then customers will perceive your company of higher quality. On the other hand, even if a business lends great services, the customers will see it as low quality if they have neglected website.
This is also how some unscrupulous companies trick their customers, by promising certain services and amenities, and having visually pleasing websites, only to scam them out of their money and run away once the customer pays. So always be careful when conducting businesses with shady companies!